IT engineers, project managers, the accounts team and others you don’t normally associate with the brand have to understand it, too.
Your employees (and contractors) can affect your image and reputation more than your carefully crafted marketing messages.
After all, it’s your employees who are expected to deliver on the promises you make to customers.
So whether they know it or not — and whether you like it or not — your brand depends on all of your employees and the way they communicate. Continue reading
When I say ‘template’, I don’t mean a single-paged document with a few headings that you have to try and craft a report from.
I mean a multi-paged, fully branded document based on a company-wide style sheet.
And I mean a structured document with standard headers, footers, sections, headings, and lots of instructions to explain what’s expected of the author.
So, why go to all that bother?
Because those sorts of templates make good business sense. Continue reading
I’ve worked on enough of these to know that it was probably started late, with not enough resources, not enough time to do your solution justice, and a scramble to gather, collate, write, edit and review all the information and get it out the door before the deadline.
Does that sound familiar?
If you answered ‘no’, I wish I worked for you in the past.
But if you answered ‘yes’ (as I suspect) then you’re really not making the best use of your time and resources. Continue reading
Do you think it matters? Do you think it depends on the type of product or service you sell?
Well, this is what I think: if you want customers to care about you, show them you care about them.
Whatever it is you’re selling, the way you deliver it matters.
It matters to your customers.
And that means it matters to your brand, your image and your reputation. Continue reading
But have you watched someone adept at using them, like a carpenter?
They know how to use this simplest of tools in a way that I can’t. And a hammer only does two things: puts in nails and takes them out.
So where does that leave us using complex tools? Say, business productivity tools?
You know the tools I mean: the ones most people use; the ones from the Microsoft Office suite.
I’m not talking about the specialist tools for scheduling (Project) and drawing (Visio).
I’m talking about the word processor, the slideshow and the spreadsheet tools: Word, PowerPoint and Excel. The ones you use all the time. Continue reading